Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people at the peak of the cool pyramid.
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Seventeen-year-old Hunter Braque is a Trendsetter, on the second level of the pyramid. His job: find the newest, coolest thing for the retail market. His MO: observe, don`t get involved.
But he has to get involved when he and his crush, Jen, discover his boss`s cell phone in an abandoned building and his boss missing. Hunter and Jen are soon snared in a web of brand-name intrigue: a missing cargo of the coolest shoes they`ve ever seen, ads for products that don`t exist, and a shadowy group dedicated to the downfall of consumerism as we know it.